About Us
Hey Fabulous Boho Besties!
Have you ever wondered about the story behind Boho Wanderlust Boutique (formerly known as Ivy & Lavy Boutique)? Well, let me share a little secret – it’s a wonderfully quirky tale with a bit of heart, a splash of chaos, and a whole lot of soul!
I’m Genoa – and no, I wasn’t named after Italian salami or the charming European city (though it would make for a great icebreaker). This journey all began in 2022 as a scrappy little side hustle on eBay. What started as a late-night dream quickly transformed into a full-blown adventure. I left my job in retail management behind, took a leap of faith, and poured my heart into what was then Ivy & Lavy Boutique. When life handed me lemons, I didn't just make lemonade – I added tequila, glitter, and a twist of lime!
Now, about me: I live for boho vibes and funky fashion that makes you feel you. Red is my happy color, coffee is my lifeline, and margaritas? Don’t tempt me with a good time. When the kiddos are finally in bed, you’ll find me soaking in a bubble bath, face mask on, with a romance novel in hand. Bliss!
I’ve been married to my amazing hubby, Adam, for five wonderful, wild years. We’re raising two beautiful (and totally mischievous) little ladies who light up our world. Add three fur babies and two scaly sidekicks to the mix, and you’ve got yourself a real-life circus – and we love it.
Here’s a little backstory on the original boutique name: Ivy & Lavy was inspired by the names of our daughters, Ivaleena and Lavender. It was my way of weaving them into every thread of this business. Sorry, Adam – no offense, but the girls had the better branding material!
Fast forward to March 2025 – after years of growth, change, and listening to you, our amazing community – we felt it was time for a fresh start that better captured the spirit of what we’ve become. Ivy & Lavy evolved into Boho Wanderlust Boutique – a name that reflects the free-spirited, adventure-loving, boho soul that fuels everything we do. It’s not just a name; it’s a vibe, a calling, and the heartbeat of our tribe.
Our mission? To help you feel like the radiant, unstoppable force you are. Whether you’re slaying your workday, chasing little ones, or just need something fabulous for your next girls’ night out – we’re here to make you feel confident, cozy, and seen. We’re all about celebrating individuality, embracing imperfections, and spreading kindness like wildflowers.
This boutique started because I wanted to share the pieces I’d love to wear – and now it’s blossomed into a full-blown movement. From our early eBay days to in-person pop-ups and now a thriving brand under a new name, Boho Wanderlust Boutique is just getting started.
Thank you for being part of this beautiful, messy, magical journey. It means the world. If you vibed with this story (like I loved writing it), don’t forget to subscribe to our emails for behind-the-scenes peeks, feel-good fashion inspo, how-to guides, and—of course—exclusive SALE alerts (we love a good deal!).
Can’t wait to see you glowing in your Boho Wanderlust finds and owning every moment like the goddess you are.
XOXO,
Genoa & the Boho Wanderlust Boutique Fam